Portfolio

Here you can find my resume in detail with some projects and clients with which I have worked.

I have worked with many type of clients, as Unilever, Mondelez, Ambev, Disney and Nike.

I have been through agencies such as Foster Digital, Kraken, CuboCC and Wieden+Kennedy, in the last one I had the oportunity to manage the data department and supervise the work of more than 20 people.

I also participate in special projects with agencies as CP+B and Media.Monks, beyond small entrepreneurs.

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If you wanna say "hi” or talk about work, send me an e-mail.

Experience

Creative Data Strategist Freelancer since 2020

Since I don't have a fixed home, freelancer work emerged as a way to work while travelling. Working with special projects but mainly helping small entrepreneurs to succeed in their areas through advertising and digital marketing.

Co-Owner Costela de Adão Delivery and Pousada Boris Inn at Arraial do Cabo, RJ 2020-2022

I spent some years in the coast working with tourism as an entrepreneur

Data Strategy Leader at Wieden+Kennedy São Paulo 2015-2020

Since I became the Data Strategy Leader at Wieden+Kennedy, I was assigned to replicate the business intelligence model I have developed to others clients, according to their specific goals, problems and scope – besides leading a whole new Data Strategy team in order to inspire them to make their best work.

Major responsibilities:

Team management (led more than 15 data strategists over the past few years);

Research, design and negotiate with more than 5 third party tools;

Spread the data work throughout the agency;

Market and brand diagnosis with the use of different methodologies according to the problem in question;

Consumer behavior analysis in different categories to propose segmentation models, audience management and creative pathways;

Develop analytics strategies to measure advertising results;

Develop new reports and dashboards for periodic follow-ups for every specific context (from power-point presentations, e-reports, data studio and deliveries designed for whatsapp)

Turn social listening a fundamental part of the work structure in each account, qualitatively and quantitatively - mapping trends, conversations and spontaneous mentions of different brands and market segments.

Main tools:

Brandwatch, Socialbakers, Hootsuite, Quintly, Data Studio, Google Sheets and Supermetrics

Main clients:

Subway, Mondelez (Lacta, 5Star, Bis, Halls), AbImbev (Skol Beats e Corona), Facebook, Dr. Consulta and Danone (Bonafont)

Analyzed segments:

Chocolate and candies, food, beverage, health and technology.

Working as coordinator at Wieden+Kennedy allowed me to make a Business Intelligence work that aggregates all the knowledge that I have acquired in recent years working with marketing, enabling new experiences and learning beyond the digital, in a way that involves Data Strategy in every step from the first draft of a campaign to it's final analysis.

Clients: Booking, Multiplus and Mondelez (Sonho de Valsa, Bis, Lacta, Bubbly, Halls, Toblerone, 5Star)

Business Intelligence at CUBO.CC / FLAGCX フラグ 2013-2015

Cross-media data, performance, social media and KPIs deliveries analysis;

Social Intelligence, Owned, Shared, Earned and Paid media;

Creation and reports optimizations for results presentation;

Reports and dashboards deliveries;

Main tools: Sizmek (Media Mind), Unica, Google Analytics, Google AdWords, Facebook Insights, Facebook Ads, Supermetrics, Seekr and ComScore.

Main clients: Unilever brands (Axe, Becel, Knorr, Rexona, Dove, Kibon, AdeS and Hellmann's);

SEO / SEM Strategist at Kraken 2013

Planning and development of SEO / SEM strategies;

Pages and structures technical optimization;

Accesses, conversions and competition monitoring;

Analysis and reporting of metrics;

Creation of content for specific pages and review of team material;

Assistance and training with all staff and agency;

Campaign optimizations in Google Adwords and Facebook Ads;

Contact and presentation to clients;

Proposals and actions elaborations;

Online activation's creative planning;

Business Intelligence and Social Media at Foster Digital 2012-2013

Major Responsibilities:

Elaboration and management of reports and metrics analysis;

Optimization of campaigns with Sponsored Links and Ads;

Strategic planning for online optimization, SEO / SEM / SMO;

Control of Social Media of brands and clients of the agency aiming at the positioning and development of actions;

Content production, planning and monitoring;

Creation of budgets;

Tools: Google Analytics, WebTrends, Facebook Insights, Google AdWords and Facebook Ads

Main clients: Bayer, Goodyear, Merial, Danone, Metrô, CPTM, EMTU, Hospital A.C.Camargo, Hospital Sírio-Libanês, Kodak, Marfrig, Monsanto.

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Data Strategy Business Intelligence Consumer Insights Social Media Social Listening Copywriting Comms Planning Digital Marketing Web Analytics SEO / SEM Team Management

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Some of the projects I got involved

Projects