Bis has reinforced the concept "Made to Divide" from a positive point of view, through different starting points. People were identifying more and more with the new positioning and leaving selfishness aside.
What would be our next step? It's time to:
To make people experience, in practice, the concept of Bis
To make even more people spontaneously talk about Made to Divide in a Positive Way
To make this concept extrapolate our own networks, while at the same time gaining more relevance in them.
Insight: Bis is made to share with friends, family, etc. And the more friends you have, the harder it is to divide the box of 20 units.
But what's the most friends anyone can have? How many you want, right?
Wrong.
According to Facebook, the maximum number of friends you can have is 5 thousand.
Idea: A giant box with 5k Bis made especially for those who have many friends, increasing the story along with a weight influencer.
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